Manifest | Washington, D.C. - San Francisco
Senior Audience Engagement Manager | 2/2014 - Current 

Campaign Management: Responsible for managing digital content strategies for multiple clients, including Marriott, CDW, Brand USA and the American Society of Association Executives. - Involved in development, pitching, production, execution and improvement of longterm B2B and B2C digital campaigns. - Content and strategies have led to record-setting readership for client sites. 

Content Creation, Writing: In charge of writing and editing bylined and ghostwritten articles, columns and social media posts for clients. - Develops and maintains multiple newsletter and social media campaigns. 

Analytics: Responsible for multiple clients’ monthly, quarterly and annual reports highlighting site metrics, areas for growth, trends and readership practices. - Said reports identify strengths, weaknesses and provide a launchpad for new tactics for improving site traffic, lead generation and other client goals.

 Los Angeles Times | Washington, D.C. Bureau
Web Producer, Reporter, Social Media Manager | 3/2012 - 2/2014 

Digital Production, Reporting: Aided the day-to-day digital production efforts for the Times’ political team during the 2012 election. - Reported for the Politics Now blog and national desk, in addition to writing for Hero Complex blog and social-focused vertical. - Responsible for morning site-wide updates, from story and layout selection to mobile updates, along with morning story pitches and daily coverage planning. 

Social Media: Responsible for Twitter, Facebook and Google+ and Tumblr updates and developing the Times’ future social strategy. - Primary manager of L.A. Times Tumblr after adoption of new editorial philosophy, which more than doubled its audience in less than nine months. 

Support: Digital liaison between L.A. and D.C. bureau for digital best practices, hosting tutorials for social media, story production and aided in development of new breaking news workflow practices. - Contributed in gathering and examining performance analytics to shape future digital practices, improve outreach efforts on both social platforms and L.A. Times blogging properties across the political, national, world and pop culture desks.

United Press International | Washington, D.C. Bureau
Web Producer | 8/2010 – 3/2012 

Responsible for daily web production responsibilities, from uploading and maximizing content to developing social media presences for UPI. 

Developed strategies for coverage, site design, social media and analytics.