While juggling political, national and pop culture reporting and production with the Los Angeles Times, I still found the time to join the social media team in building a revamped presence on Twitter and Facebook. Taking responsibility for the morning shift, I kept an eye on the Times' feeds, built our morning coverage and kept an eye on our metrics and trends to continue iterating on our successes and learn from our stumbles.

But my biggest success by far was with the Times' Tumblr account, which I took ownership of early in 2013, and in less than a year, more than doubled readership, raising the profile to the top tier of news publications on the social network. I'm proud to say some of the Times' most unique stories and late-breaking coverage found a home on Tumblr, and success spoke for itself.